Help us accelerate the transition to a zero-emissions future.
We’re currently looking for a full-time Content and SEO Manager. Check out the job description and send us a note if you think you’d be a good fit.
- Manage content production process
- Do keyword research to determine what type of content to produce
- Work with freelance researcher and editor to produce 3-5 pieces of content every week
- Keep production costs below $0.15 per word while maintaining high quality
- Build our website’s backlink profile
- Create reports about home improvement, energy efficiency, and climate change
- Lead outreach to generate backlinks to our reports and content
- Build relationships with other bloggers and media outlets to secure guest blogging opportunities
- Improve the website’s domain authority from 22 to 30+ within 3 months and 40+ within 6 months
- Optimize website for conversions and organic traffic
- Use our existing WordPress and Elementor templates and designs to publish content to the website
- Use Google Analytics to track and improve time on page, pages per session, conversion rates, and other key metrics
- Achieve industry average conversion rates within 3 months
Examples of content you’d be producing
Energy insecurity and COVID-19
Want to lower your electric bill? Start with your water heater
Hybrid Heat Pump Water Heater Buyer’s Guide
What we’re looking for
- Someone with experience growing early-stage website traffic — We’re looking from someone that knows how to grow website traffic from a few thousands sessions a month to 100,000.
- Someone who knows how to get stuff done (fast) — If you’ve only relied on agencies and big marketing budgets to achieve your goals in the past this isn’t the job for you. There will be a small budget for content writers, but you’ll have to roll up your sleeves and do most of the work yourself in the first year.
- Someone who can run experiments with short iteration cycles — SEO can take months to payoff, but that doesn’t mean it takes months to measure. We expect you to report on activities and leading indicator metrics weekly and run new experiments based on their results.
- Someone who is process-driven and organized — If you run your life out of Trello, Asana, or Airtable, you’re in the right place. We are looking for someone who keeps things organized without letting organization be the end goal (ie. not organized for organization’s sake).
- Someone who has an eye for quality —You don’t have to be a world-class designer yourself, but we’re looking for someone who can judge high quality design and content from the rest.
Bonus points for
- Experience with an affiliate marketing business model
- Experience running profitable Facebook ad campaigns
- Experience running A/B tests
- Experience working with product-led growth teams
In addition to early stage equity in the company, we will pay a competitive salary based on market rates in your geography.
How to apply
Please send an email to firstname.lastname@example.org with your resume and examples of your work (content you’ve produced, websites you’ve grown, SEO strategies you’ve executed).
About our company
To many people, water heaters and HVAC systems might seem boring. And at the surface, they are. But the appliances and infrastructure in our homes use a lot of energy, which in turn means that they emit a lot of CO2. In fact, 25% of your carbon footprint is your home’s energy use. And most of that comes from a few places (like your air conditioner and water heater).
By 2050 the average home in America is going to need to be 50% more energy efficient than it is today if we want to avoid catastrophic climate change. But ask the typical homeowner how to actually achieve those energy and carbon reductions and you’ll get a blank stare.
For other large sources of carbon like cars and diets people know about solutions like electric vehicles and plant-based foods. For home energy use? Not so much.
We believe that this communication gap is a really big problem and we’re on a mission to solve it. That’s why we’re building guides and tools to help home and building owners dramatically reduce their energy use and in turn reduce energy bills and carbon footprint. You can think of us like a modern day Consumer Reports or a Wirecutter for energy efficiency.
A note from our founder
As one of the first people on the team you’ll be working closely with me, Michael Thomas. I can promise that you’ll learn a lot working with me since I’ve sold a company, started another company that makes $1m per year in revenue, published stories for magazines like FastCompany and Quartz, and worked for companies like Stripe, Dropbox, and Asana.
Your work will also be read by large audiences since our work at Carbon Switch has been featured by Time, NPR, CNBC, and many other outlets.
Here are some stories I’ve written and recent coverage of Carbon Switch’s research: